Turner Forms Ad Net

NEW YORK Turner is pasting together its vast collection of Web properties to form a sizable, brand-friendly ad network, just as the company officially swears off selling its remnant inventory via third-party ad nets.

The cable-centric firm said it plans to begin packaging both display and video ad inventory for advertisers from 19 different Web sites. That encompasses owned-and-operated properties like CNN.com and CartoonNetwork.com as well as partner sites such as NBA.com and PGA.com as part of an overall digital sales restructuring.

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