Turner Embraces Programmatic
Company launches ad exchange with Rubicon Project
For many years, Turner (as well as ESPN) was the face of the big media caution when it came to online ad automation. Turner, under the leadership of digital sales chief Walker Jacobs, vocally eschewed ad networks and ad exchanges, and warned other publishers to protect their value and more importantly, their data.
Jacobs left the company a few months back. And now that era is over. Turner Digital Ad Sales has announced the launch of the Turner Premium Xchange, a private ad exchange via which it will sell digital ad inventory to preferred partners looking to take advantage of the efficiencies and power of programmatic audience-based ad buying.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in