Tumblr’s Porn Ban-Related Pageview Drop Barely Registered Among Ad Buyers

All adult content was prohibited as of Dec. 17

Tumblr’s recent ban on pornography and adult content is taking a toll on its pageviews.

According to web analytics provider SimilarWeb, Tumblr totaled some 521 million pageviews last December, and that total slipped by over 19 percent in January, to 437 million.

Media buyers were largely unfazed by the news.

A spokesperson for Periscope said, “We don’t have clients asking to advertise on Tumblr, so we wouldn’t be able to provide a reaction regarding client spending or behavior changes.”

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