Tumblr Launches Promoted Posts on Mobile
Tumblr will begin delivering promoted posts to its mobile users as well as its desktop users, the company said today.
Tumblr will begin delivering promoted posts to its mobile users as well as its desktop users, the company said today.
“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard,” the company said in a blog post. Tumblr’s Dashboard is akin to Facebook’s News Feed.
The move comes a year after the blogging platform first offered promoted posts to desktop users, through the Radar feature that highlights multimedia content on the platform.
To date Tumblr has declined to provide any numbers on how successful promoted posts are for marketers.
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