Tumblr is Doing Better Than Believed After Faulty Count is Corrected

Recently, the growth of Tumblr has hit the galaxies. Yet, if didn’t happen suddenly, like, if you looked at Quantcast’s measuring system, right now. The influx of visitors is an indication of a faulty count of visitors to the site. The measuring system failed to include interactions beyond the front page. Hence, when the flaw was discovered and repaired. Wow! Tumblr's numbers hit the heavens and made quite an impression.

It’s a dream come true for the popular micro-blogging site called Tumblr. Matter of fact, it is kind of like a fairy tale. Tumblr woke up this morning and found out that it is is doing even better than it believed.

Apparently, a code error was found to be underreporting the total number of visitors the site generates. The new numbers places Tumblr in the top 25 U.S. sites.

The situation is befitting for Tumblr because the site is sort of magical. It is easy to use and it draws celebrity users, who have created their own accounts, like Britney Spears, John Legend, Katy Perry and, recently, Lady Gaga. The site has a nice look to it as well with several recent upgrades in app-like controls.

As the tale goes, CEO John Maloney shows Tumblr receiving 86.2 million visitors from around the world, while 2% of addicted users are accounting for a whopping 40% of that activity. The growth of Tumblr has hit the galaxies.

Yet, the increase didn’t happen suddenly like a fairy tale. If you just looked at Quantcast’s measuring system, right now, you might think so. Taking a more deeper look, the influx of visitors is an indication of a faulty count of visitors to the site. The measuring system failed to include interactions beyond the front page. Hence, when the flaw was discovered and repaired. Wow! Tumblr’s numbers hit the heavens and made quite an impression.

What are the real stats? Tumblr records over 400 million pageviews per day with indications of huge growth on the international level. The micro-blogging site’s visual interface is drawing a much wider audience.

So, is there a lesson to be learned in this fairy tale? How about generating two non-competitive measuring systems to compare statistics? If each one is way off the other, then a correction can be made on the one that needs tweaking.