Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope
Inks deal with YouTube, YouNow
Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr.
But unlike live video on Facebook, Twitter and YouTube, Tumblr does not have a built-in video player. Instead, the site plugs into existing YouNow, YouTube, Kanvas and Upclose content that now appears in dashboards—or feeds of photos, videos and GIFs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in