Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours

Nike is the first brand to buy in

Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period.

Nike is the first brand to buy the promo as part of its #betterforit campaign, which aims to sell its line of women's workout gear with a big, integrated media push. Desktop viewers can click through the Sponsored Day ad to watch a video for the sneaker company, while mobile consumers will see a static image.

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