Tumblr Adding Ads to Mobile Experience

Tumblr is aiming for its first profitable year by adding paid content to user’s mobile stream. Tumblr’s current advertising revenue is still under six figures, but with over 100 million blogs and a heavily increasing number of mobile users, the company believes it doesn’t need to follow the typical ad model.

While paid content will give each company an advantage, advertising stories will have to be creative in order to be successful along the likes of meme

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