Trying on the Phrase “Trysumers”


In our referral logs, we always notice a few people handing us some “vias” due to linking up Trendwatching‘s monthly Trend Report, one of our favorite things to look at, and so, since there’s a new one, we thought we’d help out once more. This time around, they’re starting to expand upon a topic they touched on at the start of the year in their 2007 Trend Report, the concept of “Trysumers.” Here’s what they say in the introduction to explain the odd term:

Hate the name, love the trend. Trysumers are transient, experienced consumers who are becoming more daring in how and what they consume, thanks to a wide range of societal and technological changes. Here’s our stab at defining the phenomenon:

Trysumers: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new outfits, new relationships, new “anything” with post mass-market gusto.”