TrustedID Poll Adds to Controversy Surrounding Online Data Brokers

A study released Monday by TrustedID found that 80 percent of respondents did not have a clear idea of how their consumer data is collected and managed by data brokers. Eighty percent also thought there should be a centralized online location where consumers could manage the information data brokers gather about them. No such site currently exists. Three-quarters thought they should be informed of the data collected about them.

A study [pdf] released Monday by TrustedID found that 80 percent of respondents did not have a clear idea of how their consumer data is collected and managed by data brokers.

Eighty percent also thought there should be a centralized online location where consumers could manage the information data brokers gather about them. No such site currently exists. Three-quarters thought they should be informed of the data collected about them.

The study, which polled almost 3,000 Americans who had set snail mail preferences with the Catalog Choice service, adds to mounting controversy about the multi-billion dollar data brokering industry.

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