Trust, Transparency Key to User-Generated Content
User-generated content’s success is dependent on the content producer’s credibility to the audience, according to Peter Shankman, founder of Help a Reporter Out.
Speaking at Mediabistro’s UGCX conference in New York, Shankman told a crowded ballroom of attendees at The New Yorker Hotel that “as we move more toward a user-generated world, in which everyone’s contributing something, we’ve got to come up with a level of trust.”
To do that, Shankman suggested some principles that he said HARO itself follows, starting with transparency.
“We’ve become a society of microjournalists,” he said.
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