The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on a narrative, rather than a biographical look at who they are as candidates, using African American women to tell their stories.
“Narratives are powerful; they break through clutter,” said Kathleen Hall Jamieson, communications professor and director of the Annenberg Public Policy Center at the University of Pennsylvania.
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