TripAdvisor to Start Airing TV Ads
TripAdvisor is planning a television advertising campaign to introduce its hotel booking and community review site to a mainstream audience. The company's co-founder and CEO, Stephen Kaufer, mentioned the plan in last night's quarterly earnings call.
TripAdvisor is planning a television advertising campaign to introduce its hotel booking and community review site to a mainstream audience. The company’s co-founder and CEO, Stephen Kaufer, mentioned the plan in last night’s quarterly earnings call.
“We are scheduled to begin testing our first TV ad later this quarter, and you should expect us — expect to see us on air in a meaningful way starting in Q3 in the U.S.,” Kaufer said to call participants.
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