Trick or Treat: Pinterest Shares Details on Halloween-Related Searches

U.S. Pinners gravitated toward The Powerpuff Girls, Stranger Things

The Powerpuff Girls also topped searches by Pinners identifying as female
Pinterest

It’s not too early to start thinking about a Halloween costume, and Pinterest has Pinners covered.

Pinterest analyzed searches on its platform between July 2018 and July 2019, and it found that the U.S. gravitated toward entertainment, and particularly television shows such as The Powerpuff Girls and Stranger Things.

Globally, South Africa and Japan also leaned toward entertainment, while South America and southern Europe preferred more classic costumes, like mermaids.

Pinterest

Pinterest shared a host of other Halloween-related data in a blog post.

Top costume searches by those identifying as female:

  1. Powerpuff Girls
  2. Pirate
  3. Circus
  4. Stranger Things
  5. Alien
  6. Mermaid
  7. Harley Quinn
  8. 80’s costume
  9. Poison Ivy
  10. Alice in Wonderland

Top costume searches by those identifying as male:

  1. Superhero
  2. Viking
  3. Spider-Man
  4. Joker
  5. Jedi
  6. Animal
  7. Circus
  8. Pirate
  9. Mad Max
  10. Robot

Top trending costumes for those who are celebrating solo:

  1. Alien: +659%
  2. Gwen Stacy (from Spider-Man: Into the Spider-Verse): +446%
  3. Elton John (from Rocketman): +442%
  4. Space cowboy: +359%
  5. Freddie Mercury (from Queen): +145%

Inclusive costumes:

Pinterest found that plus-size Halloween costumes for women are trending up 90%, while searches for best adaptive costumes and wheelchair costumes were up 26%.

Friend and couples costumes:

  1. Lilo and Stitch: +1,205%
  2. Woody and Bo Beep: +836%
  3. Pulp Fiction couples costume: +384%
  4. Velma and Daphne: +274%
  5. Timon and Pumba: +154%

Group costumes:

  1. Stranger Things: +653% (top trending characters are Steve Harrington [+538%] and Demogorgon [+380%])
  2. Powerpuff Girls: +379%
  3. The Lion King: +283%
  4. Aladdin: +176% (Jasmine kids costume was +206%)
  5. Toy Story: 151% (top trending characters are Bo Beep [+748%], Slinky Dog [+360%] and Buzz Lightyear [+192%])

Makeup:

  1. Stranger Things: +1,569%
  2. Lion King: +954% (Scar +283%)
  3. Powerpuff Girls: +317%
  4. Spider-Man: +280%
  5. Jasmine: +106%

Other crazy or scary makeup looks:

  1. Clowns: cute clown makeup +370%, pretty clown makeup +280%
  2. Mime: +153%
  3. Porcelain doll: +153%
  4. Alien: +146%

Halloween party décor:

  • Searches for Stranger Things Halloween decorations are up 549%. Other themes and ideas are boho Halloween decor (+68%) and throwing a party in your garage (Halloween garage decorations +71%).
  • Trending colors are pink Halloween (+221%) or pastel Halloween (+164%).
  • Fun décor ideas include Halloween gnomes (+385%), Halloween cemetery (+95%) and a Halloween blanket (+89%) to keep guests warm.

Halloween party games and activities:

  • Halloween haunted house: +267%
  • Halloween maze: +54%
  • Halloween paintings: +205%
  • Fall Halloween crafts: +84%

Halloween party food and drinks:

  • Halloween cupcake ideas: +452%
  • Halloween sugar cookies decorated: +106%
  • Halloween pie: +56%

Halloween recipes:

  1. Jack-o-lantern chips and dips (57,000 saves)
  2. White chocolate skulls and brains (15,000)
  3. Dark chocolate Halloween cookies (7,000)
  4. Shrunken potato heads (5,000)
  5. Cockroach donuts (4,000)
  6. Mummy pizza pies (4,000)
  7. Brimstone bread (3,000)
  8. Burrito skulls (3,000)
  9. Poison apples (2,000)
  10. Witches brew (2,000)

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