Trick or Treat: Halloween Was Facebook IQ’s Hottest Hot Topic in September

Labor Day edged it in the holidays and events category on Instagram

Halloween was the hottest Hot Topic on Facebook in September, according to Facebook IQ, the social network’s research arm, while Labor Day edged out the trick-or-treaters on Instagram.

Friday the 13th was also a strong performer on both platforms in the holidays and events category.

The National Football League dominated sports talk on both platforms, with the New England Patriots, Oakland Raiders and Pittsburgh Steelers pacing Facebook, while the latter two clubs led Instagram.

Jennifer Lopez was the hottest Hot Topic in the entertainment category on both platforms, joined by Kelly Clarkson and Will Smith on Facebook, and by Zendaya and Lana Del Rey on Instagram.

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