Trick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September

Facebook IQ also found that people on both platforms talked up Labor Day

Halloween was top of mind for people on Facebook and Instagram last month svetikd/iStock
Headshot of David Cohen

Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network’s research arm.

Colin Kaepernick and the late Mac Miller were hot topics on both platforms in the people category, with Kaepernick holding a slight edge on Facebook and Miller doing so on Instagram.

In the entertainment category, Eminem and Kevin Hart resonated on Facebook, while Instagram users chatted about Donald Glover and Saturday Night Live.

Serena Williams and the National Football League’s Chicago Bears were sports hot topics on both Facebook and Instagram for September.

On the brands and products front, Geico and Airbnb topped Facebook last month, while Instagrammers discussed the American Red Cross and the Subaru Forester.

Finally, in the food and drink category, Facebook users were hungry for bacon sandwiches and Tex-Mex in September, while people on Instagram turned their attention to Brazilian cuisine and masala chai.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends: David Cohen is editor of Adweek's Social Pro Daily.