Triathlon Promotes Players and Sport Through Twitter Awards

The latest sport to take to Twitter to try and gain fans and recognition is the triathlon, a physically and mentally intense endeavor that usually only profits once every four years during an Olympiad. One group has turned to the connected world to engage fans and athletes, looking to grow the underrated event.

The latest sport to take to Twitter to try and gain fans and recognition is the triathlon, a physically and mentally intense endeavor that usually only profits once every four years during an Olympiad. One group has turned to the connected world to engage fans and athletes, looking to grow the underrated event.

The website Triathlon Week, founded in 2001 and now celebrating 10 years on the web, aims at promoting the sport, the athletes, the events, and the products of the sport. It has also recently begun embracing the tools of social media, expanding to Facebook and Twitter.

The exhausting triathlon is one of the most esteemed sports, but rarely gets public recognition.
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This week the site announced the launch of the Triathlon Twitter Awards, a vehicle designed to allow fans to give singular recognition to the athletes and brands that allow the triathlon to succeed.

“We wanted to create an award that reflected the social nature of the sport,” said Robert Gourley of Triathlon Week in a news release posted on the site. “By letting people nominate and vote through Twitter, we hope to bring more exposure to those using social media to help grow the sport.”

Voting runs from now until February 28 in which anyone offer nominations. Following that, another voting period in March will be conducted to pick the top three finalists in category, including Best Triathlete and Best Triathlon Event.

The effort is nothing novel, but it is simple, free, and full of potential. So many sports, especially those featuring amateur athletes, struggle to get the attention and recognition they both deserve and require to continue. In particular, individual activities such as the triathlon that requires intense dedication and little interaction with others, necessitates social connections. At worst, the Twitter Awards should succeed at fostering relationships between triathletes, and at best, welcome new fans while further engaging old ones.

Triathletes will compete on the world stage in London in 2012 for the Summer Olympics, but in the mean time there are plenty of events. Check out The Twitter Week Awards for more information on the categories and how to get in on all the Triathlon action.