Facebook Users Get Ringside Seats to WrestleMania 31

Facebook is getting into the ring for WWE’s WrestleMania 31 with a Trending experience for Sunday night’s event.

WrestleMania31Facebook is getting into the ring for WWE’s WrestleMania 31 with a Trending experience for Sunday night’s event.

The social network’s Trending experience for WrestleMania 31 will feature ring entrances, match clips, interviews, locker-room commentary and training videos, and Facebook users will be able to see posts and comments from celebrities, WWE personalities, media outlets, influencers and friends.

During the event, WWE’s on-air announcers will encourage fans to take part on Facebook, and fans in attendance at Levi’s Stadium in Santa Clara, Calif., can check in to join the conversation.

Members of Facebook’s global policy and safety division also attended WWE’s Be a STAR (Show Tolerance And Respect) anti-bullying rally at Joseph George Middle School in San Jose, Calif., to offer details on the social network’s anti-cyberbullying tools.

Facebook head of global sports partnerships Dan Reed said in a release announcing the WrestleMania 31 Trending experience:

We are thrilled to partner with WWE to help connect the millions of WWE fans on Facebook with the excitement of what’s happening around WrestleMania 31 this weekend, whether they are at Levi’s Stadium, watching the telecast or in line at the grocery store. From exclusive WWE video content on Facebook to creative integrations of the fan experience both in-venue and for TV viewers, we think this partnership with WWE will bring the social conversation around WrestleMania 31 to a whole new level.

WWE chief brand officer Stephanie McMahon added:

Facebook is a global leader and innovator in driving social conversation with the ability to reach a massive audience. Our social experience during WrestleMania will create opportunities for fans to further engage with WWE and provide them with more access to our superstars than ever before.

Readers: Are any of you attending WrestleMania 31 or watching via pay-per-view or WWE Network?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.