Trend Watch: 'Web Segregation'
IAC’s new web portal aimed at the African-American community, RushmoreDrive, has officially launched. The launch party over at IAC headquarters in Chelsea took place last night with singer Regina Belle. The site offers search results specifically aimed at African-Americans. As Jessica E. Vascellaro succinctly put it over at the WSJ:
“RushmoreDrive.com [is] a search engine specifically targeting the black community by offering relevant search results, as well as news and job listings. For example, a search for “President Bush” may list the official White House Web site, as well as a link to an article about the president addressing the National Association for the Advancement of Colored People.”
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