Trend Carefully: DiGiorno Delivers Hashtag Gaffe
A misused hashtag is causing headaches for DiGiorno and teaches brands a lesson in PR.
DiGiorno is still scrambling today to make up for a tone-deaf tweet that made light of a rather serious Twitter dialogue surrounding domestic violence.
The hashtags #WhyIStayed and #WhyILeft have been trending since Monday, when writer Beverly Gooden leveraged the coverage surrounding the suspension of Baltimore Raven’s running back Ray Rice to discuss what motivates women who suffer from domestic violence.
Participating in trending hashtags is on page one of the social media playbook for brands, but whoever runs DiGiorno’s social media forgot to take the temperature of the discussion before chiming in, tweeting, “#WhyIStayed You had pizza.”
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