Travel + Leisure Gets Full Makeover

Website and print magazine have both been completely revamped.

TravelLeisureMay2015The redesigned print issue, arriving in the mail this week, is the publication’s thickest May issue since 2008. Publisher Jay Meyer told Travel Weekly editor-in-chief Arnie Weissmann he believes this is a sign that advertisers are fully on board with the new look and layouts.

The redesigned website soft-launched today, with plans to layer in ads and other elements by April 15. The biggest change at the digital operational end is that instead of around a dozen posts per week, the site will now publish upwards of 20 content items daily. From the Travel Weekly piece:

“Contributing networks are very much in fashion,” editor Nathan Lump said. “One key difference is that all of our people will be paid. We have a sophisticated audience, and the types of people who can bring the expertise they need are the kinds of people who require payment for their work. They’re professionals.”

New magazine sections include Beyond and Takeaway, for which travel writers will highlight a destination through items they acquired during a trip. Other sections have been renamed. Radar is now Here and Now, while Trip Doctor has been re-christened Upgrade.

Read digital director Sarah Firshein’s welcome to the new website here.