'Transformers 3' Also Wins the Weekend's Social Media Battle

Transformers 3: Dark of the Moon (is it just us or does that title make little sense?) set a new July 4th record, selling $97.5 million in tickets Friday through Sunday and $116.4 million for Friday through Monday. (The movie has made a total of $398.1 million since it opened on Tuesday.)

But the movie was also a winner online, adding 37,317 Facebook likes and spurring 175,848 tweets between Friday and Monday. The film falls squarely in the summer blockbuster wheelhouse — action-packed, special effects, available in 3-D — and also had a