Traffic Up 20% MoM at The Atlantic Wire; Audience Grows 25% Since Feb Redesign

The Atlantic reports that traffic at its opinion news portal, The Atlantic Wire, was up 20% in June over the previous month, at almost 1 million unique visitors. Traffic at the magazine’s main site,, has grown 25% since it launched a redesign in February, the mag says. It had 4.2 million uniques in June, its highest level since the 2008 presidential elections.
The Atlantic also reports that advertising revenues at its sites for the first six months of 2010 was up 166% over the same period last year. It says the growth was fueled in part by “integrated programs,” including its Ideas and the Future of the City special reports/mini-sections, and in part by custom programs for advertisers like Cathay Pacific, Liberty Mutual, Nissan LEAF and HP.