Taking a Deeper Look at Application Traffic Over the Last 30 Days: 6 Examples

Although there has been a lot of speculation in the last few weeks, the long term impacts of the profile redesign on the Facebook platform have certainly yet to be fully felt. Since the redesign fully rolled out a few weeks ago, there has been significant outside scrutiny of the little publicly available evidence that has indicated upticks for some apps (like Causes, which we profiled yesterday), and major traffic drops for others.