Traditional Video Still on Top, but Mobile, Online Gaining


MediaPost reports that a new study indicates that traditional forms of video – particularly the DVD player – continue to dominate the video rental marketplace. However, things may soon be changing.

“While consumers are indeed turning to new video technologies – such as online streaming and mobile video – most of their video-related spending continues to be on conventional sources such as DVD rentals and purchases,” said Knowledge Networks in the new report, which is entitled “How People Use the Video Marketplace.”

The article said that the findings indicate younger consumers – especially so-called Generation Y-ers (persons ages 13 to 29), and Generation X-ers (ages 30 to 43) are significantly ahead of baby boomers in their use of all emerging video platforms, but that “they also are among the biggest users of conventional DVDs.”

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