TRA Files Suit Against WPP

Upstart's counter-claim accuses British giant of patent infringement

International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a direct competitor, according to a federal claim filed on Tuesday.

“While copying is the sincerest form of flattery and certainly validates TRA’s solution, we will always protect our shareholders’ investment in our proprietary technology and patents even when the wrongdoer is at the hands of a supposed ‘friend,'" said Mark Lieberman, the company’s CEO, in a statement.

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