Toyota Drivers Get Their Own Social Network

If you already feel left out of social networks like A Small World (only for rich people) and Catster (only for cats), you’re not going to be happy about this: Toyota announced that it plans to develop a private social network for its vehicle owners called Toyota Friend. The network, set to launch in 2012, will be developed with San Francisco cloud-computing company, and will enable drivers to stay connected with their cars, their local dealers, and each other — using their car.

“The car is the true mobile device,” Marc Benioff, CEO of, said recently, according to The Atlantic Wire. Clever! Though questionable. Remember the woman who fell into the water fountain while texting? We don’t want that to happen while you’re chatting with internet strangers in your car.