Toyota CEO Breaks Silence Amid Continuing Challenges

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Toyota Motor Corp. President Akio Toyoda addressed media for the first time this past Friday since the company announced massive recalls. “Please believe me, [putting the] customer first is [our] first priority,” he said.

The press conference comes with news of yet another Toyota recall, this time more than 300,000 Prius’ set to begin as early as this Tuesday.

In other damaging news for the brand, ABC News reports that Toyota dealers in five southeast states have pulled all of their ads from ABC local affiliates in protest of “excessive stories on the Toyota issues.”