Toy Fair 2010 Dispatch: Too Much Multimedia?

TF10.JPGIn a world where stuffed animals have televisions on their bellies and you can buy multimedia tablet devices for kids, one company has unplugged the interactive book.

While prowling Toy Fair 2010 in New York City for literary offerings, we met Elizabeth Lee-Baker, vice president of Storybook Toys–a Canadian company with an lo-fi, innovative approach to interactive books.

Explore her unfolding toy storybooks in the video essay, below mixing 1960s educational footage, toy fair video, and an interview with Lee-Baker. Yesterday, we covered a literary fairy trend at Toy Fair 2010.

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