Town & Country Partners With Dior for Paris Travel Guide

March supplement draws from magazine's archives

In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian fashion house Dior.

The impetus behind the travel guide, said vp, publisher Jennifer Levene Bruno, was to capitalize on Town & Country's 168 years' worth of archival content about French culture. The supplement features a cover illustration by Madeline creator Ludwig Bemelmans (who covered the Paris couture shows for Town & Country in the 1950s) and photographs from contributor Slim Aarons among other tidbits from the T&C archive.

To provide modern context, the magazine tapped a dozen of its regulars—including editor in chief Jay Fielden, wine critic Jay McInerney and travel editor at large Klara Glowczewska, formerly of Condé Nast Traveler—to write about their favorite under-the-radar hotels, restaurants and more.

"This is the first time that we've taken this much custom content and pulled it together to bridge the present and past," said Bruno. "This reflects French heritage cover to cover, which is what Dior loved."

According to Bruno, the magazine's growing focus on travel coverage in both the main book and the recently revived Town & Country Travel spin-off (whose second issue hits newsstands in April) stems from consumer demand. "International tourism is at an all-time high, and the amount spent on fashion when people travel is at an all-time high," she said. Advertisers seem to agree with the editorial direction: The March issue is the brand's largest since 2008 and contains the most fashion ads since 2011.

While the release of the Paris-themed section wasn't intended to coincide with the recent surge of support directed at the city following the Charlie Hebdo tragedy—in fact, the issue had already gone to the printers when it occurred—Fielden addressed the timing in his editor's letter, writing, "It is just coincidence that this issue celebrates so much that is French…. But we are nevertheless glad to send this issue into the world as a statement of unrepentant solidarity."