Los Angeles Confidential Publisher Moves to RueLosAngeles.com

It seems only natural that a company called Rue La La would eventually set up shop in LA proper. Even though the “La La” in this firm’s name comes from the “ooh” derivation rather that our Angeleno native land.

The Boston based upscale special offers email subscription website has hired former Los Angeles Confidential publisher Tova Bonem to run RueLosAngeles.com, which officially launched July 12. It’s the latest move for a company that has also recently hung its gilded shingle in New York, Seattle, Philadelphia, and Boston.

Bonem tells Apparel.net

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