Topsy Update Reveals Geographic Information for Tweets
Less than 2 percent of Twitter users reveal their locations when they Tweet, but Topsy says it can pinpoint the origin for 95 percent of Tweets nationwide. Today, the social analytics company has released an update to its geo-inference tool for marketing at the local level.
Less than 2 percent of Twitter users reveal their locations when they Tweet, but Topsy says it can pinpoint the origin for 95 percent of Tweets nationwide. Today, the social analytics company has released an update to its geo-inference tool for marketing at the local level.
Brands and agencies can use the tool to optimize Promoted Tweets with more accurate location data, to react in real time to local events, and to identify emerging markets or places where their competitors are struggling.
Topsy
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