Top Yahoo Sales Exec Heads to Parade

Wayne Powers will become president and group publisher

Yahoo is continuing to lose top leadership following the arrival of new CEO Marissa Mayer. The company’s current svp of North American sales, Wayne Powers, is joining Parade Publications, where he will become president and group publisher.

According to an announcement from Parade, Powers “will oversee advertising sales and marketing efforts" at the Sunday magazine publisher, which shares a parent company, Advance Publications, with Condé Nast, "and lead the company’s efforts to grow its print and digital offerings.”

In 2010, Powers was brought into Yahoo by then-evp of the Americas Ross Levinsohn, who later became the company’s interim CEO. Following Marissa Mayer’s appointment as CEO in July, Levinsohn (and a handful of top salespeople) quickly departed the company, leading to speculation that Powers would soon follow suit. 

Prior to joining Yahoo in 2010, Powers spent more than a decade at Time Inc., where he became president of the Media Group. Powers’ new boss, Parade CEO Jack Haire, is also a Time Inc. vet; during his nearly 30 years at the company, Haire acted as publisher of Time, president of Fortune/Money Group and executive vice president of corporate sales for Time Inc.

“The chance to get a guy like Wayne Powers, with his diverse background and experience, is a once-in-a-lifetime opportunity,” Haire told Adweek. “We're playing offense here!"

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