While they may be rivals on retail shelves, some of the world’s top brands have joined forces to eradicate a common enemy: harmful online content.
At the World Economic Forum’s annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative to fight back against the flood of damaging content uploaded to the internet on a daily basis—especially the kind that has the potential to appear alongside advertisements and threaten brand safety.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in