As marketers continue looking for new ways to connect with consumers online, more are turning to influencer marketing. Every platform and niche has its own set of influencers — people with an audience that trust their recommendations. Marketing agency the Ayzenberg Group has put together a list of the top 10 YouTube influencers and how those influencers are working with brands.
The Fine Brothers, for example, have 8.9 million YouTube subscribers, more than a half million Twitter followers and over 279,000 Facebook fans. The Fine Brothers are partnered with Friskies, AMC and Nickelodeon, for which they are producing an original show.
However, YouTube creators like PewDiePie, who has more than 28 million subscribers, have not entered into any deals. He sees this as a wasted opportunity for brands. “I’ve done very [little] with brands. I’m already so happy with doing what I’m doing it hasn’t felt necessary. I’m hoping more gaming companies will realize how valuable it is and send me games to play with. That’s probably a better promotion than most gaming magazines,” said Felix Kjellberg, the man behind PewDiePie.
Other influencers include the comedy duo, Smosh, impersonator Shane Dawson and machinima creators Rooster Teeth. Check out the infographic below to see the full list and the brands they’re working with.