Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes a visual which looks at whether email marketing is better than social media (and vice versa), news that more than two-thirds of top CEOs have absolutely no social media presence, a study which reveals that retailers spent less on social this holiday season, a chart which shows how Twitter’s popularity is on the slide around the globe (while Instagram’s is very much on the rise) and the 10 biggest social networks worldwide.
Here are our top 10 Twitter stories of the week.
Right now there’s a heated debate taking place within the top marketing circles. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still wet-behind-the-ears, modern upstart who has revolutionised branding in the last decade. So, here’s the billion dollar question. Which is better: email marketing or social media?
More than two-thirds (68 percent) of Fortune 500 CEOs have absolutely no social media presence on any major network, including Twitter, Facebook, Instagram, Google+ and even LinkedIn, reveals a new study.
Retailers are spending less money on Twitter for marketing purposes over the holiday season this year, and less overall in social media and video, reveals a new study.
Twitter hasn’t had the best of years. The stock price has crumbled, analysts are calling for CEO Dick Costolo’s head and the platform is still struggling to find and retain new users. I have some more bad news: general interest in Twitter worldwide is also very much on the descent, whereas interest in rival Instagram has never been greater.
Facebook is the world’s biggest social network, with 1.35 billion users as of December 2014. But what about the rest of the top 10?
Instagram now has a higher valuation than Twitter. On paper, at least.
2014 has been a big year for social media, notably in the marketing and advertising space, with a number of key updates, launches and features from the major players.
Twitter opened its super useful analytics.twitter.com platform to all users back in August, and last month we noted that analytics within tweets had started to appear for some users on the Twitter for iPhone app. Yesterday the company made mobile analytics available for all Twitter for iPhone users, and here’s how it works.
Have you finished your Christmas shopping? For your sake, I hope so, as things tend to get a little crazy in the last-minute run-up to Christmas Day. Especially if you’re buying for kids – leave it too late, and that must-have Christmas toy is all but guaranteed to be out of stock.
Which brands likely received lots of lovely presents from fans and customers this holiday season, and which were thrown a few lumps of dirty coal?
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(Twitter image via Shutterstock.)