This Week On Twitter: 55% Of Brands Ignore Social Customers, Mobile Users Don’t Want Social Ads

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes news that more than half of brands on Twitter and Facebook ignore their customers, how unpopular mobile social marketing is going to be a challenge for ad men, thoughts on what happens to your Twitter profile when you die, why Pinterest users make the best customers and a look at the growing trend of having a celebrity take over your Twitter account.

Here are our top 10 Twitter stories of the week.

1. 55% Of Brands Ignore Their Customers On Twitter And Facebook [STUDY]

A new study has revealed a shocking disconnect in how businesses are using social media to liaise with customers, respond to feedback and manage complaints. Almost two in five companies (39 percent) do not track their social media responses at all, and more than half (55 percent) ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond.

2. 62% Of Mobile Users Don’t Want Social Marketing Messages From Brands [STUDY]

Did you know that more than 60 percent of UK smartphone owners use their device to access social media sites such as Twitter and Facebook? This places social networking at the very top of the mobile space, ahead of games and even listening to music. Typically, users aren’t sat in front of their desks all day, but they do take their phones with them wherever they go. Which, of course, presents a new opportunity for brands to bombard them with advertisements and marketing messages. So, here’s the billion dollar question: how do consumers feel about that?

3. What Happens To Your Twitter When You Die? Creating A Social Media Will

If you’re active on social media, you should really consider what will happen to your social media accounts when you kick the bucket. Though you may view this as burdening your loved ones with one more ‘to do,’ you may actually be saving them from the huge hassle of dealing with collection calls and such after your unthinking booty’s identity is stolen. Not to mention the perpetual embarrassment of seeing your name come up in certain search results. Ahem. Point is, there’s a lot more to consider.

4. Pinterest Users More Likely To Buy, Spend Twice As Much As Twitter, Facebook Referrals [STUDY]

Based on the latest referral traffic and active user statistics, Pinterest has moved above LinkedIn as the third most-popular social network in the world – the daily number of Pinterest users has risen by 145 percent since January 1, 2012. But where Pinterest is really making waves is as a source of referral traffic, notably in the e-commerce sector – a new study has revealed that buyers referred from Pinterest are not only 10 percent more likely to buy than those sent from other social channels, but they spend twice as much.

5. New Trend: Having A Celebrity Take Over Your Brand’s Twitter

In what is becoming a Twitter trend, another famous person has taken over a sports establishment’s Twitter stream to cover a game.

6. What Causes Social Media Crises, And How Do They Spread? [INFOGRAPHIC]

Community managers have a great job, interacting with customers and ensuring a brand’s reputation is kept pristine online. However, crises do pop up, and more often than you’d think. This infographic takes a look at the origin and triggers of 30 major social media crises of 2011, to see if there’s a method to the madness of irate tweets, annoyed status updates and vicious vloggers.

7. Just 16% Of CEOs Use Social Media [STUDY]