This Week on #Twitter: 99% of Social Posts = no Engagement, Top 25 Mobile Apps, Twitter Best Practices

This Week on #Twitter: 99% of Social Posts = no Engagement, Top 25 Mobile Apps, Twitter Best Practices

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a study that reveals that 99 percent of Facebook, Twitter and Google+ posts generate almost no engagement, a look at the top 25 mobile apps, how a Twitter Bot is helping shut down dirty restaurants in Chicago, 23 rather marvellous Twitter best practices and how Twitter’s controversial new feature is upsetting many users.

Here are our top 10 Twitter stories of the week.

1. 99% of Social Media Posts Generate Almost no Engagement [STUDY]

A new study has revealed that 99 percent of organic, unpaid social media posts generate little to no engagement, with that remaining one percent soaking up almost all of the Likes, retweets, shares and comments across the top platforms.

2. The Top 25 Mobile Apps (Twitter is 14th, Behind Yahoo Weather) [STATS]

Facebook is comfortably the top app in the United States with more than 115 million unique visitors in June 2014, over 30 million more than second-placed YouTube.

3. Twitter Bot is Helping to Shut Down Dirty Restaurants in Chicago

Think you got food poisoning at that trendy new fusion restaurant last night? Forget about calling it in – tweet it instead, and you might just help shut down a shady business.

4. 23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC]

Twitter comes with a pretty steep learning curve. When you’re just getting started and trying to figure everything out it can get really overwhelming, really quickly. For example, who should you follow? How do you get people to follow you? Which are the best days and times to tweet? What’s the height and width of your cover photo? What are Twitter Trends? Where should you place links? How many times a day is okay to promote yourself? And what in blue blazes is a hashtag?

5. Twitter Banning Users That Post Images of Journalist’s Beheading

On Tuesday the Islamic State in Iraq and Syria posted a video which they said showed the beheading of James Foley, an American journalist who was kidnapped in Syria almost two years ago.

6. Twitter Experimenting With Showing Other Accounts’ Favorites in Your Timeline

Here’s yet another Twitter experiment that some users have noticed: Twitter is testing out including tweets that have been favorited by accounts that you follow right in your timeline.

7. 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]

When you’re using platforms such as Facebook, Twitter and Instagram, do you ever think about your privacy? If so, you’re far from alone, as a new study has revealed that a large number of U.S. internet users are concerned about their privacy when using social networks, with Facebook topping the poll.

8. U.S. Social Commerce – Statistics & Trends [INFOGRAPHIC]

Did you know that social commerce sales are forecast to represent five percent of all online retail revenue in 2015? Doesn’t sound like much? That five percent equates to $15 billion. Not too shabby.

9. What’s a Twitter Timeline? It’s a Place Where we Can Put Anything we Want, Says Twitter

Earlier this week we reported on news that Twitter has started showing favourites to some users from the accounts that they follow. That is, when their friends favourite a tweet, some of them show up in their timeline. We’ve also noted how Twitter has been showing tweets from accounts that their friends follow to some users. Both of these updates are being tested on the usual small subset of profiles in Twitter’s everyday experiments, and they work in much the same way that retweets from people you follow appear in your feed. People hate change, but it really feels like everybody hates these changes from Twitter. But here’s the thing: Twitter doesn’t care.