This Week on #Twitter: Pinterest, Instagram > Twitter, Facebook, Time Spent on Social, #B2B Metrics

This Week on #Twitter: Pinterest, Instagram > Twitter, Facebook, Time Spent on Social, #B2B Metrics

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that Pinterest and Instagram are growing faster than Twitter and Facebook, a look at how much time we spend on social networks each day, the business to business marketing metrics that matter, a hands-on guide to Twitter’s new ‘buy’ button and the history of hashtags.

Here are our top 10 Twitter stories of the week.

1. Pinterest, Instagram Growing Faster Than Twitter, Facebook

Tumblr, Pinterest and Instagram are growing faster than any other social platform in the past six months, reveals new data from GlobalWebIndex.

2. This is How Much Time we Spend on Social Networks Every Day

How much time do you spend each day on Facebook?

3. The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI?

4. Twitter’s New ‘Buy’ Button is Live: Here’s How it Works

Rumours of Twitter’s ‘buy’ button started to surface earlier this year before the company made an official launch back in September. It’s appeared on a few occasions in the wild over that time but today we can get a good look at how it all works, courtesy of a holiday promotion from AMC Theatres.

5. The History of #Hashtags [INFOGRAPHIC]

The first recorded use of a hashtag on Twitter is credited to designer Chris Messina way back in August 2007, when he asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform. And a movement was born.

6. You Can Now Send URLs in Direct Messages (Again) on #Twitter

Good news: you can now send URLs in direct messages. Again.

7. 7 Reasons Why we Use Social Media for Customer Service

While it may not be the first port of call, social is still an increasingly popular touchpoint for customers looking for a response from brands, with many turning to Twitter and Facebook after first connecting via their preferred channel (for example, email). But why?

8. 54% of #Facebook Users Login Multiple Times Per Day (#Twitter: 34%)

More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.

9. Katy Perry Becomes First #Twitter User to Reach 60 Million Followers

U.S. singer-songwriter Katy Perry has become the first Twitter user to be followed by more than 60 million people on the network, reaching the total over the weekend.

10. 4 Ways That #Twitter Influences Holiday Purchase Decisions

More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.

Did you know we have a newsletter? Sign-up to receive a daily digest of all things Twitter, sent straight to your inbox. Click here to sign up for the AllTwitter Newsletter.

(Twitter image via Shutterstock.)