This Week On Twitter: Getting Twitter, Social Media vs Journalism And False Twitter Assumptions

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the five stages of getting Twitter that many of us go through, how social media is replacing traditional journalism as a news source, false Twitter assumptions, how Twitter helped catch a hacker and how marketers are using Twitter in 2012.

Here are our top 10 Twitter stories of the week.

1. The 5 Stages Of “Getting” Twitter

In her seminal 1969 book On Dying, Elisabeth Kübler-Ross first introduced what would become commonly known as The Five Stages Of Grief (and professionally, as the Kübler-Ross Model). Based on interviews with more than 500 patients, Kübler-Ross’s research describes the five sequential stages by which people cope with grief and tragedy – denial, anger, bargaining, depression and, finally, acceptance. Kübler-Ross’s study originally applied only to those suffering from terminal illness, but this was later expanded to include any form of ‘bereavement’ – for example, the loss of a job, income or freedom – as well as major life-changing events, such as drug addiction, relocation and divorce. We can also apply this process to Twitter – specifically, the concept of ‘getting’ it.

2. How Social Media Is Replacing Traditional Journalism As A News Source [INFOGRAPHIC]

Did you know that nearly half of all Americans receive some form of local news via a mobile device, and 46 percent of them get their news online at least three times a week? Online newspapers officially surpassed their print counterparts in ad revenue in 2010, and digital media has continued to make major inroads ever since. Social media is now one of the top three news sources, commanding an impressive 27.8 percent of the market, and it’s catching up with the traditional newspaper… fast.

3. 10 Twitter Assumptions That Are False

Making assumptions is not nice, so stop making assumptions about others on Twitter based on silly things like what they say and how they say it . . . except those two things DO actually count for quite a bit. If you are unsure as to WHY what and how you say something on Twitter is important, then you must have missed this post where we told you that you are what you tweet. If so, you might as well brush up on how to craft the perfect tweet while you’re at it. But honestly, most of the assumptions folks make should really be reconsidered – starting with these ten Twitter assumptions that are usually false.

4. ‘Anonymous’ Hacker Brags On Twitter And Gets Caught

We imagine that one of the hardest parts about being an ‘Anonymous’ hacker is remaining anonymous. We’re not talking about shielding your identity from authorities, as they seem to have that pretty wrapped up, we mean not bragging to folks that you’re one of the masterminds behind the mayhem. Seems a few hackers struggle with just that – like Anonymous hacker, John Anthony Borell III. He got sloppy on Twitter and now he’s in a world of trouble for it.

5. How Are Marketers Using Social Media In 2012? [INFOGRAPHIC]

Are you using social media to promote your business in 2012? You’re not alone. More than eight out of ten marketers are now using channels such as Facebook, Twitter and LinkedIn to raise brand awareness, build communities and drive sales, and a full one third of these professionals invest 11 or more hours each and every week into their social marketing efforts. All of which raises a couple of important questions: where are they targeting these resources, and what are the benefits?

6. LinkedIn Is 4X Better At Converting Leads Than Twitter [STUDY]