Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes the 7 elements of an optimised Twitter profile, a look at how marketers are using social media for business, a visual that discovers who owns social media, a social media cheat sheet for users and the good (and bad) of social media marketing.
Here are our top 10 Twitter stories of the week.
Twitter has revolutionised marketing for brands of all shapes and sizes across almost every industry around the globe – used intelligently, this deceptively simplistic microblogging platform can raise awareness of products and services, drive website footfall and generate leads.
More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.
Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.
So you want to get started on social media. Smart move. But which social network is right for you?
Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times? As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.
Have you ever tweeted about a good or bad experience with a major airline?
How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers. However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.
Almost nine in 10 of Twitter’s active users are located outside the United States, reports GlobalWebIndex.
There’s no point paying for ads on social media because brands can market themselves for free. Right? Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.
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(Twitter image via Shutterstock.)