This Week On Twitter: Latest Social Media Usage Data, Social Mobile, Social Customer Support Stats

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes new data that reveals that we’re using Twitter and Facebook less (but Instagram and Tumblr more), a look at what happens when mobile and social media converge, a visual that shows why the smartest brands are racing to provide top customer support on social media, three recent changes to Twitter that marketers need to know and some tips from The Weather Channel on how not to use Twitter. Here are our top 10 Twitter stories of the week. 1. We’re Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY] While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex. 2. What Happens When Mobile And Social Converge? [INFOGRAPHIC] Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently? 3. Why The Smartest Brands Race To Respond To Consumers On Social Media [INFOGRAPHIC] Did you know that 82 percent of companies believe that they provide superior customer service on social media? Sounds great, right? Unfortunately, 92 percent of consumers disagree. Uh oh. 4. 3 Recent Changes To Twitter That Marketers Need To Know With all the changes that Twitter has undergone in the past few months, it’s understandable if you’re feeling a little overwhelmed. Here are the three most important recent changes that marketers need to be aware of in order to stay ahead of the curve. 5. The Weather Channel Misses The Mark With Callous Tweet Fort Worth city council member Joel Burns just wanted his Weather Channel weather app to show proper photos of Fort Worth – but he got a little more than he expected. 6. 99% Of Shared Blog Content Is Posted To Facebook And Twitter [STUDY] 76 million people will read blogs in the U.S. in 2014 – roughly one quarter of the population – and close to two in five will use Twitter when sharing those posts, reveals a new study. 7. How To Get Your Blog Post Shared 1,000 Times [INFOGRAPHIC] Picture the scene. You’ve spent days pouring your heart and soul into an incredible blog post. It’s the best thing that you’ve ever written. You just know that everybody is going to want to read it. So, with baited breath, you hit the publish button, and wait. And wait. And wait. Nothing happens. What went wrong? 8. Facebook, LinkedIn, Twitter, Pinterest – Social Media Dimensions Guide [INFOGRAPHIC] Quick: how big is a Facebook cover photo? What about the new Twitter avatar? A cover image on your LinkedIn company page? A Pinterest pin? 9. 89% Of UK B2B Marketers Now Use Twitter [STUDY] Twitter has always been a popular tool for business to business (B2B) brand marketing and new data reveals that almost nine in 10 B2B marketers in the United Kingdom now use the platform. 10. Just 1% Of Orders To Retail Websites Come From Social Media [STUDY] Social media has quickly established itself as an efficient and relatively cost-effective way for brands of all shapes and sizes to build a relevant, engaged audience to drive awareness and website traffic, but is that attention converting into sales? No, says a new study, which suggested that social media accounted for just 1 percent of orders to U.S. retail websites from digital marketing channels in the first quarter of 2014. Did you know we have a newsletter? Sign-up to receive a daily digest of all things Twitter, sent straight to your inbox. Click here to sign up for the AllTwitter Newsletter. (Twitter image via Shutterstock.)

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This Week On Twitter: Latest Social Media Usage Data, Social Mobile, Social Customer Support Stats

Shea Bennett

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Shea Bennett