This Week On Twitter: Best Times To Post, Things You Should Never Share And Social Content Tips

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the best (and worst) times to post to Twitter, Facebook and Pinterest, five things you should never share on Twitter, five steps to great social content, how to use Twitter for marketing and why Twitter wants you to grow your followers with ads.

Here are our top 10 Twitter stories of the week.

1. The Best (And Worst) Times To Post To Twitter, Facebook, Pinterest, And Google+ [INFOGRAPHIC]

A lot has been said about social timing. Getting your content in front of the right people involves getting it out at the right time on fast-paced social networks. This infographic from Social Caffeine explores when’s the best time to post to Twitter, Facebook, LinkedIn, Google+ and Pinterest.

2. 5 Things You Should Never, Ever Share On Twitter

Twitter is a network that praises transparency. If you’re honest about who you are, you can’t go wrong in your tweets, right? Well, there’s honest as in “I made a mistake and now I’m owning up to it”, but there’s also honest as in “here is all my personal info, do with it what you will”. In your path to honesty and transparency online, here are 5 things you should never, ever share.

3. 5 Steps To Great Social Content [INFOGRAPHIC]

Does this sound familiar? You’re the marketing lead for an exciting new brand, and you’ve heard all of these wonderful stories about the power of social media. Enthusiastically, you quickly set up profiles on Twitter, Facebook, Pinterest and everywhere else you can find – heck, even Google+ – and then sit back and wait until you’re soaking up all that goodness. Except… nothing happens. Why? You forgot about the single most important aspect of social marketing: content.

4. Marketing With Social Media – What Really Works? [INFOGRAPHIC]

Calculating the return on investment (ROI) of their brand’s social media strategy has been a consistently difficult nut to crack for marketers, certainly in the traditional sense – a recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was the deepest level at which they could track the ROI on their campaigns.

5. Twitter Wants YOU To “Grow Your Followers”, Starts Rolling Out Ad Platform To Regular Users

Twitter has been pushing their ad platform on brands for some time, but the option to tap into this side of the micro-blogging network hasn’t been an option for your common or garden user… until now. The company has started to roll out “Advertise On Twitter” pop-ups to select profiles when they visit, encouraging users to “grow your followers and help them spread the word about you”.

6. 60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI [STUDY]

While almost 90 percent of U.S. companies will use social media for marketing purposes in 2012, both brands and creatives are still struggling to measure success in any accountable way beyond “soft” engagement metrics such as followers, Likes, comments and shares, reports eMarketer. A recent study from Econsultancy and Adobe discovered that almost six out of ten marketing agencies (60 percent) and almost as many global brands (57 percent) reported that engagement was the deepest level at which they could track return on investment (ROI) from their social campaigns.

7. 65% Of Grocery Stores Plan To Switch To Social Media Marketing In The Next 5 Years [STUDY]

Print media has been a mainstay for the marketing departments of supermarkets and grocery stores almost since they first opened their doors, and new data reveals that won’t be changing in 2012, reports eMarketer, citing Valassis’Supermarket Media Usage Study. Three-quarters (75 percent) of U.S. grocery retail executives said they would use print media for marketing purposes in 2012, with just 12 percent planning to use social media. However, five years from now those numbers will almost reverse, with 65 percent of grocery stores planning to use social tools such as Facebook and Twitter as part of their marketing arsenal, and just 17 percent said they expect to still be using print media.