This Week On Twitter: Social Media Addiction, The Average Twitter User And Social Media Marketing

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a a study that reveals how social media can be harder to resist than many other addictions, why users prefer social logins to registration forms, a new take on the average Twitter user, an infographic that analyzes the social media marketing industry and how Americans are using Twitter to find a new job. Here are our top 10 Twitter stories of the week. 1. Twitter, Facebook More Addictive Than Cigarettes, Alcohol And Even Sex, Says Poll [STUDY] Are you addicted to Twitter? Does the thought of not being able to check what’s happening on Facebook drive you mad? If your answer to either of these questions is ‘yes’, then you might find some comfort in knowing that you’re not alone. A new study has revealed that, for many, social media is more addictive than nicotine and alcohol… and harder to turn down than even sex. 2. 77% Of Users Prefer Social Logins To Registration Forms On Websites [INFOGRAPHIC] Did you know that almost nine in ten people (86 percent) may leave a website when asked to register or create an account? Lengthy forms and password fatigue are cited as the main issues, but there’s a simple solution: social logins. By allowing your visitors to connect via Facebook, Google and Twitter, you can dramatically increase your the user conversion rate – and experience – on your website. 3. The Average Twitter User Is An American Woman Younger Than 25 Who Follows 102 Accounts [STATS] There have been numerous studies that look at the basic demographic makeup of Twitter users, but this one takes the cake: “An Exhaustive Study Of Twitter Users Across The World” looked at over 36 million Twitter accounts to answer the question: who’s tweeting? 4. The Social Media Marketing Industry [INFOGRAPHIC] In less than a decade, social media has revolutionised the way that products and services are promoted online, with brands and marketers looking to capitalise on these tools with innovative campaigns that engage and delight existing and prospective customers. The road hasn’t always been smooth – marketers are still struggling to accurately measure social media ROI, certainly when using traditional methods – but increases in business exposure and website traffic, better marketplace insights and improved lead generation have ensured that building a strong presence on channels such as Twitter and Facebook has become priority number one for companies worldwide. 5. 75% Of U.S. Workforce Looking For A New Job, And 34% Using Twitter To Find It [STUDY] A new study has revealed that 3 out of every 4 (75 percent) of the U.S. workforce are actively looking for, or consider themselves open to, a new job, and 76 percent of those are now using social media in their hunt for employment. Conducted in September, Jobvite’s Social Job Seeker 2012survey polled more than 2,100 adults (aged 18+), and discovered that while Facebook remains the leading social tool amongst the American workforce, with its 83 percent adoption rate holding steady on 2011′s 82 percent, both Twitter (46 percent, up from 37 percent) and LinkedIn (41 percent, up from 32 percent) are very much on the rise. 6. How Do Brands Get Millions Of Followers? Tweet More Many brands keep a pretty tight lip on Twitter. So it may be a surprise that one of the most talkative brands on the platform also boasts the biggest following. 7. How Is Social Media Used In Emergencies? [INFOGRAPHIC] Did you know that 64 percent of Canadians use social media, and more than half (54 percent) of those that do have said that they would use platforms such as Twitter and Facebook to alert loved ones that they are safe during an emergency? 8. 10 Signs That You Might Be Addicted To Social Media [INFOGRAPHIC] Do you have an unhealthy relationship with social media? Is your phone constantly beeping with alerts from Twitter? Have you added ‘social media guru’ to your business card? Do you turn social media sites into verbs? Do you consider yourself an influencer? If your answer to more than one of these questions is ‘yes’, then you might have a sickness. 9. If It Really Wants To Succeed, Twitter Needs To Hire More Female Executives A study from Dow Jones VentureSource last week looked at how women are shaping modern businesses, and found that startup companies with a high percentage of female executives are generally more successful than those who skew overwhelmingly towards men. The survey analysed more than 20,000 companies, and Glam Media, a lifestyle content creator which runs a number of websites, was singled out for high praise amongst all startups, as 29 percent of its 28 executives are female. Which contrasts somewhat sharply with Twitter, which has the heady total of one senior female executive within its roster. 10. Social Media For Social Good [INFOGRAPHIC] Social media has changed the business world in a big way, but it’s also had a significant impact on the social good and charity arena. Those undertaking grassroots campaigns to help others have found a friend in Twitter, Facebook, YouTube and other social networks, and this infographic explores just how charity campaigns have harnessed the power of social media. Did you know we have a newsletter? Sign-up to receive a daily digest of all things Twitter, sent straight to your inbox. Click here to sign up for the AllTwitter Newsletter.

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This Week On Twitter: Social Media Addiction, The Average Twitter User And Social Media Marketing

Shea Bennett

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Shea Bennett