This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

This Week on #Twitter: 8 in 10 Social Shares on Facebook, Best Social Media for Business, Social B2B

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes news that more than 8 in 10 social media shares take place on Facebook, a visual which reveals the best social media platform for your business, a study that finds 79 percent of marketers believe social media is the top channel for B2B, a look at how promoted tweets convert better than any other social ad tool and the launch of Twitter’s new ‘buy’ button.

Here are our top 10 Twitter stories of the week.

1. 81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

More than eight in 10 of all social media shares take place on Facebook, reveals a new study, almost 10 times as many as that of its nearest rival: Twitter.

2. What is the Best Social Media Platform for YOUR Business? [INFOGRAPHIC]

Looking to use social media to power your business? Smart play. Collectively, platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest have billions of users. But which social network is best for you, and your brand?

3. 79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

Almost four in five marketers believe that social media is the most effective channel for business to business brands, reveals a new study.

4. Promoted Tweets Convert 160% More Customers Than Organic Tweets [STUDY]

A new study has revealed that while promoted tweets convert better than twice as well on Twitter compared to organic tweets, paid social media on other platforms is less successful.

5. Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs)

We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions.


Did you know that the average CEO has 3,900 Twitter followers, 630 Facebook friends and 930 LinkedIn connections?

7. The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the United States?

8. This is How Twitter Will Look on Your Apple Watch

Apple’s keynote on Tuesday generated a ton of buzz on Twitter (and everywhere else), with activity on the social network peaking at a heady 32,305 tweets per minute (TPM) when the Apple Watch was unveiled.

9. 75% of Twitter Users Purchase Products Online Each Month [STUDY]

Yesterday Twitter announced its entrance into the e-commerce business with its new ‘buy’ button, which allows users to make purchases directly through Twitter via a single click. Twitter’s timing couldn’t have been any better, as a new study has revealed that three in four Twitter users have bought a product online in the past month, which is above average for all internet users.

10. 5 Crazy Ways Social Media is Changing Your Brain Right Now

Social media sites are now used by a third of the planet, and the impact that this relatively new phenomenon is having on culture, both collectively and from country-to-country, is still unknown. But what about the human brain? Or our bodies? What is social media doing to us as individuals?

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(Twitter image via Shutterstock.)