This Week On Twitter: Top 20 Social Food Brands, Women Of Social Media, B2B Social Media

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at the top 20 food brands in social media, a study that reveals why women are so important to social marketers, why B2B brands must invest in social media in 2013, a blueprint for building the perfect tweet and a look at how brands have benefitted since Instagram and Twitter parted ways.

Here are our top 10 Twitter stories of the week.

1. The Top 20 Food Brands In Social Media [INFOGRAPHIC]

Something that social media users like to do in their millions is talk about food. Indeed, sharing tweets, status updates, photos and videos about what we are eating on our favourite social networks is now so common that it’s become something of a stereotype. And while these kinds of updates might niggle some, for food brands, assuming the content is positive, this is all fantastic word-of-mouth marketing.

2. The Women Of Social Media [INFOGRAPHIC]

Social media has always skewed favourably towards female users. Indeed, a recent study from the Pew Research Center discovered that female usage of social media sites well exceeds that of men. Moreover, women are typically more active on these channels, too. So what does this mean for marketers?

3. Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Social media saw tremendous growth in 2012 – Facebook, Twitter, LinkedIn, Pinterest and other channels all reached major milestones – and for business to business (B2B) brands, it’s never been more important to be involved. And many are already paying attention. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year.

4. Blueprint For Building The Perfect Tweet [INFOGRAPHIC]

There’s no way to know which tweets (if any) will get picked up and spread like wildfire, but there are tips to help you better those odds. And now there’s even a blueprint detailing how to build the perfect tweet. Print out this secret formula and pin it on your wall.

5. STUDY: Brand Engagement On Instagram Has Grown 35% Since Twitter Split [INFOGRAPHIC]

Twitter and Instagram parted company in December, when the latter decided to turn off all support for Twitter Cards, which previously allowed Instagram images to show up within Twitter. Now, you have to click on a link to see that same image, which will open (on Instagram) in a separate tab within your browser. Yep: so awkward. While this is arguably the premier example of a first world problem, it has had a significant impact on engagement levels within Twitter. Previously, Instagram was driving traffic to Twitter via its photo content. Now, and as a direct result of this relatively subtle change, Twitter is driving traffic to Instagram, which could mean a rethink on the social media strategy for many photo-sharing brands.

6. Twitter Partners With Nielsen To Provide Brand Impact Metrics And New Survey Tool

Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well? Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.

7. How To Create The Perfect Vine

Have you tested your video production skills yet using Twitter’s Vine? With Vine just over a month old, users are really starting to hit their stride in creating these 6-second video loops. If you’re interested in perfecting your Vine skills, or getting the 4-1-1 on why and how to use it, keep reading.