This Week On Twitter: Amazing Social Media Stats, 10 Retweet Tips, Social Media Content Marketing

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes some amazing social media statistics from Facebook, Twitter, Pinterest and Google+, 10 simple Twitter tips that guarantee more retweets, a study that addresses how B2B marketers are using social media for content marketing, why social, mobile and content are 2013’s top marketing trio and a visual that looks at what makes a successful social media campaign.

Here are our top 10 Twitter stories of the week.

1. Amazing Social Media Statistics From Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC]

Would you like to become a social media marketer? You know, so you can actually use Twitter and Facebook – proactively – at work? Sure you would. But you have to memorise a few key stats, first. For example, did you know that the U.S. is the top country on Twitter, and that 34 percent of marketers have generated leads using the micro-blogging social network?

2. 10 Simple Twitter Tips That Guarantee More Retweets

Retweets are the backbone of the Twitter network. Thanks to the ripple effect, a retweet allows any user’s message to be seen by any and everybody – theoretically at least, your single tweet could reach 140+ million people. This isn’t hyperbole – it’s a literal statement. All those interlocking micro-communities mean that everyone is connected to everybody else. But, it takes effort. You can’t just put any old garbage out there and expect your network to lap it up. You need to do the work.

3. 91% Of B2B Marketers Now Use Social Media For Content Marketing [STUDY]

The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before. Keep reading for specific stats.

4. Social, Mobile, Content – The Digital Marketing Trio Of 2013 [INFOGRAPHIC]

2013 is on track to post one of the biggest growth spurts in digital marketing that we’ve ever seen. There are now more than one billion smartphone users around the world and social, mobile and content marketing have revolutionised the way that brands attract, engage with and convert fans into customers – and how consumers demand more in return.

5. What Makes A Successful Social Media Campaign? [INFOGRAPHIC]

Social media is getting bigger and bigger and shows absolutely no signs of slowing down. Collectively, the top six social networks – Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest – have hundreds of millions of active users. Which means that not only do brands also need to be active on one or more of these platforms, but that they must ensure that what they’re doing, in the business of social media engagement, brand awareness and customer support, works – and that it works well.

6. Is Google+ Really More Popular Than Twitter? The Data Seems To Say So, But… [STUDY]

For many years now, two things have been constants in the world of social media. One, women are more active users of social networking sites and platforms than men. And two, Facebook and Twitter are the two most popular social channels – always in that order – for both sexes. Well, part of this is still true – there are more female participants of all the major social media sites in the U.S. than men with just one, obvious exception, and that’s LinkedIn. But as for Facebook vs Twitter? Increasingly, the data is suggesting that it’s Google+ that is actually the second most-popular social network in the USA, and Twitter ranks fourth overall amongst that key female demographic.