This Week On Twitter: Your Twitter User ID, Twitter Celebrates 2012 & Mad Men Loving Social Media

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes how to find your Twitter user ID (and what that tells you about your place in Twitter’s history), how Twitter users welcomed the arrival of 2012, how social media is catching paid search and email marketing as the ad man’s favourite, how to get your Twitter username on an Olympic athlete and why married couples might want to choose Twitter over Facebook.

Here are our top 10 Twitter stories of the week:

1. HOWTO: Find Your Twitter User ID Number (And Your Place In Twitter’s History)

Previously on AllTwitter we’ve written a couple of posts that looked at how independent analysis of the user ID numbers on Twitter has led to estimates that the network now has about 260-70 million registered profiles. But what exactly are these user IDs, and how do you find yours?

2. Twitter Users Welcome 2012 With 16,000 Tweets-Per-Second

No one knows what 2012 will bring, but Twitter users were sure excited to welcome it this past weekend. When midnight hit, the tweets erupted, more than doubling last year’s tweets-per-second record and bringing in the new year with gusto.

3. Twitter, Facebook Closing In On Paid Search, Email Marketing As Preferred Spend For SMBs [REPORT]

A new report has revealed the extent to which small to medium-sized businesses (SMBs) are embracing social media in their marketing campaigns – seemingly at the expense of longstanding digital advertising tools such as email marketing and paid search.

4. Get Your Twitter Name Tattooed Onto An Athlete Just In Time For The Olympics

Now here’s an entrepreneur for the digital age: an Olympic athlete is offering to tattoo the name of one Twitter user onto his arm in order to subsidize his training for London.

5. Married? Want To Keep Things That Way? Stay Off Of Facebook (And Use Twitter Instead)

Facebook has been cited as one of the primary causes in an incredible one-third of all UK divorces in the past year, up from 20 percent in 2009. In stark contrast, Twitter was mentioned in just 0.4 percent of filings. Could Facebook possibly be a contributory factor in 50 percent of all failed marriages within one or two years?

6. Twitter 2011: One Billion Tweets Every 5 Days (And Other Record-Breaking Events) [INFOGRAPHIC]

2011 was a huge year for Twitter, with the social platform breaking records left, right and centre. The Japanese celebration of the New Year started the ball rolling, and in May, Beyoncé’s pregnancy announcement at the MTV Video Music Awards set a new tweets per second (TPS) record on Twitter. Despite a host of major events, includingearthquakes in Japan and the USA, the death of Steve Jobs and the raid on Osama Bin Laden, this record stood until December, when it was beaten by, of all things, the television airing of a 25-year old Japanese movie.

7. US State Department To Answer Twitter Questions Every Friday

As part of its initiative to harness more digital technology for diplomacy, the US State Department will be taking questions via Twitter in 10 different languages, and answering them during a press briefing every Friday for the month of January.

8. How Users Interact With Brand Pages On Twitter [STUDY]

When Twitter launched brand pages for select partners in December, there was a lot of fanfare. And now that the hype has died down, there’s a new study that explores just how people are reacting to these newly branded corporate Twitter pages.

9. Rupert Murdoch’s ‘Deleted’ Tweet Hasn’t Been Deleted At All (And Everyone Can Read It Right Here)