This Week On Twitter: 12 Incredible Social Marketing Stats, 20 Retweetable Words, Social Trends 2014

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes 12 incredible social media marketing statistics, the 20 most retweetable foods, 14 digital and social media marketing trends for 2014, news that Starbucks wants you to buy your friend coffee with a tweet and tips on using hashtags on Twitter.

Here are our top 10 Twitter stories of the week.

1. 12 Incredible Social Media Marketing Statistics [INFOGRAPHIC]

Did you know that 87 percent of SMBs say that social media has helped their business, and that 74 percent of marketers saw an increase in website traffic after investing just 6 hours per week in social networking? Still not convinced? How about this: 35 percent of marketers have generated a customer via Twitter, and social media sites and blogs now reach eight out of 10 U.S. internet users, accounting for 23 percent of all time spent online.

2. The 20 Most Retweetable Words

HubSpot’s Dan Zarrella has assembled a list of the 20 Most Retweetable Words based on his research into the key characteristics of highly-retweetable content.

3. 14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

It’s been a huge year for social media, particularly in marketing, but what’s on the horizon for the next 12 months?

4. Starbucks Wants You To Buy Your Friend A Coffee With A Tweet

These days you barely have to leave the house to shop. You can order your groceries, your supplies, your furniture and even your clothes online. With services like Amazon’s same-day shipping you barely even have to wait. However, if you’re looking for that venti espresso, you still have to leave the house to trek down to your closest Starbucks. To further entice you to make the real-world trip, Starbucks has introduced a new service that allows you to buy your friend a coffee through Twitter. In only a few steps you’ll be able to publicly gift a friend with a gift certificate to Starbucks. It’s the easiest way to invite someone out to coffee!

5. Thinking Of Using A Hashtag On Twitter? 4 Quick Tips To Maximise ROI [INFOGRAPHIC]

Hashtags are everywhere, and it seems you can’t go more than a moment without seeing one plastered over a billboard, shining brightly out from the footer of a magazine advertisement or beaming pride of place on a primetime television show. But if you want to maximise the effectiveness of these simple but powerful marketing tools, there’s a couple of things that you need to remember.

6. Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

7. Don’t Feed The Twitter Trolls – How To Manage Negativity In Social Media [INFOGRAPHIC]

As social media continues to grow and reaches, not millions, but billions of people around the planet, it inevitably starts to reflect and adopt the norms and behavioural patterns of “real life”. That’s both good and bad. It’s good, because it empowers everybody to share their own content, thoughts and opinions freely and without prejudice. And it’s bad, because it empowers everybody to share their own content, thoughts and opinions freely and without prejudice.

8. New From Twitter: More Visual Tweets, Putting Your Content ‘Front And Center’

Twitter has introduced more visual tweets into Timelines on and official Twitter clients, pushing previews of Twitter images (those shared on and Vine videos “front and center” within tweets.