This Week On Twitter: Fortune 500 Social Stats, Social B2B And Twitter’s 10 Biggest Brands

Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes the social media statistics of Fortune 500 companies, a look at B2B social marketing, how email still has the edge on social media when it comes to popularity, social media versus search marketing and the 10 most popular brands on Twitter.

Here are our top 10 Twitter stories of the week.

1. The Social Media Statistics Of Fortune 500 Companies [INFOGRAPHIC]

Did you know that 62 percent of Fortune 500 companies have an active corporate Twitter account? Perhaps surprisingly, this is ahead of those with an active Facebook Page (58 percent), but collectively the rapid growth of these channels, as well as the proliferation of corporate blogging (which, while still a force, has been stalled by the social media rise), is indicative of a broader, sweeping change in the ways that businesses are using these tools to connect and engage with their customers. Which is great news not only for the end user, who is now empowered to liaise with brands directly (and openly), demanding better service and products, but also for marketers, who can tailor and scale campaigns to a degree that is unparalleled in history.

2. How Social Is B2B? [INFOGRAPHIC]

Did you know that 61 percent of U.S. marketers use social media to increase their lead generation? While the business to consumer (B2C) side of social media is both proven and well established, business to business (B2B) social marketing has been a harder sell. But the effort is paying off. A recent Business.com study showed that 55 percent of B2B survey respondents search for information using social media, and IBM reported an incredible 400 percent increase in sales in a single quarter after implementing a pilot program of social selling.

3. 62% Of Adults Worldwide Now Use Social Media (But Email Is Still More Popular) [STUDY]

More than six in ten (62 percent) online citizens around the world use the internet for social networking, reveals a new study from independent market research company Ipsos. Social media is most popular in Indonesia, where 83 percent engage, ahead of Argentina (76 percent) and Russia (75 percent). However, while these findings are impressive, social networking usage continues to lag behind email in every country, with a heady 85 percent of those polled favouring the electronic messaging service as their top online activity.

4. Social Media vs Search Marketing – How Do They Match Up? [INFOGRAPHIC]

As social media rapidly integrates itself into our everyday personal and business lives, it’s easy to forget that, while increasingly important, Twitter and Facebook aren’t everything, particularly when it comes to marketing. Search, for example, is still of paramount importance to brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation. So, we like social media, but we also like search marketing. But which is better? There’s only one way to find out.

5. REVEALED: The 10 Most Popular Brands On Twitter

Back in February we reported that Selena Gomez had become the tenth member of Twitter’s 10 million club, joining other luminaries such as Lady Gaga, Justin Bieber and Katy Perry as Twitter profiles who could boast 10 or more million followers. Club membership is now up to 14, with Nicki Minaj, Oprah Winfrey and Ellen Degeneres all reaching 10 million followers in the past few weeks. But what about brands? Are there any brands on Twitter that can boast an eight-figure follower count?